The Seminar raised awareness on the rules and requirements for exporting to Sweden as well as to the European Union and also provide requisite market intelligence to Zimbabwean companies, particularly those with the potential as well as the capacity to export to Sweden and the EU. Some of the areas covered in detail included export procedures, trade agreements, as well as Swedish imports and consumer demands.

According to Trademap, in 2015, Sweden imported US$4.4 billion of clothing and textiles and US$4.3 billion worth of leather products globally. Zimbabwe’s exports of clothing and textiles to Sweden during the period under review stood at US$15 000. This, therefore, presents a huge opportunity for Zimbabwean players.